Sync member data to Omnisend
Keep Omnisend contacts updated with member status and tier properties so you can build more relevant segments, campaigns and flows.
Status
Active or inactive
Tier
Contact property
Segments
In Omnisend
Omnisend contact
memberply_member_status
active
memberply_membership_tier_name
VIP Annual
memberply_member_since
2026-08-29
Built for membership-aware marketing.
Update contact properties without changing consent or sending phone numbers.
Why Omnisend matters
Membership data makes lifecycle marketing more relevant
A membership program creates different customer groups: active members, specific tiers, cancelling members, inactive members and shoppers who have not joined yet. Sending the same message to all of them leaves revenue and retention opportunities on the table.
Segment active members
Use member status to speak to active members differently from non-members or inactive members.
Message by tier
Use the active tier name to tailor campaigns for VIP members, paid tiers or free community tiers.
Win back inactive members
Build segments around inactive or cancelled members and give them a clear reason to rejoin.
Promote the right benefit
Send campaigns that match what each membership tier actually receives.
How it works
Connect Omnisend once, then keep contacts in sync
Add an Omnisend API key with contacts.write access. Memberply updates contact properties when customers join a tier, move tiers, schedule cancellation, or become inactive.
Memberply sends the customer's email address, first name, last name and membership properties. It does not change email or SMS consent, send phone numbers, or trigger an Omnisend welcome message.
See all integrationsAdd the API key
Use an Omnisend API key with the contacts.write permission needed for contact property updates.
Sync member status
Send memberply_member_status as active or inactive based on the current membership state.
Sync tier context
Send the active membership tier name and membership product ID for segmentation and personalization.
Use it in Omnisend
Build Omnisend segments, campaigns and flows using Memberply contact properties.
Omnisend example
See how membership context can support campaigns and flows
The integration gives Omnisend contact data that can be used to group customers by member status, membership tier and cancellation state. That gives merchants a practical base for member-only campaigns, tier-specific offers and win-back messaging.
memberply_member_status
active
memberply_membership_tier_name
VIP Annual
memberply_membership_cancellation_scheduled_at
Not scheduled
What you can build
Turn membership state into better email targeting
Omnisend is strongest when customer data reflects what people can actually access. Memberply gives merchants the membership properties needed to make email targeting more specific. Use those segments inside a broader membership onboarding strategy, member engagement strategy and membership renewal strategy.
Active member campaigns
Send member-only product drops, store credit reminders, exclusive events or benefit education to active members.
Tier-specific messaging
Personalize email content for different tiers so the offer matches the member's plan.
Cancellation and inactive segments
Use cancellation and inactive timestamps to identify members who may need a reactivation message.
Non-member conversion
Exclude active members from join campaigns and focus membership promotion on customers who have not joined yet.
Synced properties
The contact properties Memberply sends to Omnisend
Specific property names help merchants understand what will be available inside Omnisend after the integration is connected.
memberply_member_status
Active or inactive, based on the customer's current membership state.
memberply_membership_tier_name
The active Memberply tier name for Omnisend segments and email personalization.
memberply_membership_product_shopify_id
The product ID for the active membership tier, cleared when the customer becomes inactive.
memberply_last_membership_tier_id
The most recent Memberply membership tier ID.
memberply_last_membership_tier_name
The most recent membership tier name, retained when the customer becomes inactive.
memberply_member_since
The date the customer became a member.
memberply_membership_cancellation_scheduled_at
The scheduled cancellation date when a member cancels at the end of the billing period.
memberply_membership_cancelled_at
The timestamp Memberply marked the membership inactive.
memberply_shopify_customer_id
The Shopify customer ID associated with the member.
memberply_shopify_shop_domain
The Shopify store domain that owns the membership.
Best-fit programs
Use Omnisend when the membership needs ongoing communication
The integration is most useful when your program has different member states or tier-based experiences that should influence customer communication.
VIP and paid tiers
Send more relevant campaigns to customers based on their current paid tier.
Store credit programs
Promote credit-based benefits to active members who can use them.
Exclusive access programs
Announce member-only products, content, events or drops to the right audience.
Connected program
Part of a complete membership stack
Omnisend is one piece of the conversion path. Memberply also gives merchants tools to sell the membership, manage benefits and keep members engaged after joining. Use it as part of a broader membership marketing strategy.
Membership tiers
Create the plans customers join
Build monthly, yearly, one-time or free membership tiers.
Member benefits
Give members a reason to stay
Offer discounts, store credit, rewards, exclusive access and more.
Landing page
Explain the value before signup
Create a clear membership page that helps customers understand why to join.
Member emails
Handle built-in member lifecycle emails
Manage welcome, renewal and member event emails inside Memberply.
Merchant proof
Built for stores that want membership revenue without heavy setup
Trust matters before a merchant installs an app. These reviews reinforce that Memberply is practical, supported and built around real membership use cases.
"The app is great and does exactly what i need it to. It is well priced and Doug is so great."
Olverum Official Store
United Kingdom
"Works with Shopify's native store credit and checkout. Their pricing is fair, and their support is legendary."
Puzzery
Canada
"Our store is based in Argentina so we don't have access to Shopify Payments... Memberply solved it."
Elemental Outfit
Argentina
Omnisend FAQ
Questions merchants ask before connecting Omnisend
What does Memberply sync?
Memberply uses the customer's email address to update their contact, including first name, last name and ten Memberply membership properties. Phone numbers are not sent.
Does it change marketing consent?
No. Existing contacts are updated without changing channel status or consent. New contacts are created as non-subscribed, and phone numbers are not sent.
What permission is needed?
The integration uses an Omnisend API key with contacts.write access.
Can I segment by tier?
Yes. The active tier name is synced to Omnisend contacts so merchants can build segments and personalize messages by tier.
Does Memberply backfill existing members?
No. Once connected, the integration syncs future membership changes. It does not perform a historical backfill.
Ready to make membership data useful in Omnisend?
Install Memberply and start with a 14-day free trial.