Reward Shopify members with cashback credit
Give active members a percentage or fixed reward on eligible purchases, delivered as credit for a future order. Set product rules, minimum spend, caps and expiry.
Memberply Growth: US$49/month, unlimited members and a 14-day app trial.
What is Shopify cashback for your customers?
With Memberply, cashback means returning part of an eligible member purchase as store credit for that same store. For example, 5% cashback on $100 of eligible spend creates $5 in credit for a later purchase. The reward is store credit, not a cash withdrawal or a refund to the original payment card.
This page is for Shopify merchants building customer rewards into memberships. Shopify Balance and Shopify Credit have separate cashback programs for merchant business spending. See Shopify’s Balance rewards documentation if that is the program you are looking for.
Use Memberply when cashback should depend on an active membership tier and sit alongside other member benefits. A percentage discount lowers an eligible purchase price immediately; cashback creates a reward after purchase. Both have a cost, and neither guarantees an additional order.
Jump to cashback calculation examples, setup steps or reward economics.
How it works
Configure the cashback value and eligibility rules
Memberply lets you create cashback rewards as a percentage or fixed amount, set a minimum purchase amount, cap cashback per order, decide whether tax and shipping are included in the calculation, and choose eligible products.
Before choosing a percentage reward, use the cashback calculator to estimate credit earned and compare redemption cost scenarios. The calculator assumes an uncapped percentage rate; account separately for fixed rewards and per-order caps.
See how store credit worksPercentage or fixed cashback
Offer a percent back on eligible spend or a fixed cashback amount that fits your program.
Minimum order value
Require a minimum purchase amount when cashback should support larger orders.
Maximum cashback cap
Cap cashback per order so high-value carts do not create an unexpected reward cost.
Product and calculation rules
Choose eligible products and decide whether tax and shipping count toward the cashback calculation.
Program ideas
Use cashback where the second order matters
Cashback is strongest when the credit gives members a natural reason to return, especially for stores with replenishment cycles or product ranges customers browse repeatedly.
Earn credit on eligible spend
Give members a clear percentage back on products that fit your margin profile.
Premium member perk
Reserve cashback for higher tiers when you want a stronger reason to upgrade.
Product-category campaigns
Use eligible product settings to reward specific products, collections or launch ranges.
Basket-building rewards
Use a minimum purchase amount to encourage larger orders before cashback is created.
Replenishment reminders
Use earned credit in follow-up messaging to bring members back when they are likely to reorder.
Capped launch offer
Use a per-order cap to limit issued reward value, then evaluate total redemption and fulfilment costs.
How much cashback does a member earn?
These illustrative examples use one currency and assume the member and order qualify for the benefit. They are not customer results. Percentage cashback is calculated on eligible spend, then limited by the per-order cap if one is configured. A fixed reward still requires the eligibility and minimum-spend rules to be met.
On small screens, scroll the table horizontally.
| Example | Settings and eligible spend | Reward |
|---|---|---|
| Percentage reward | 5% cashback; $100 eligible spend; tax and shipping excluded | $100 × 5% = $5 credit |
| Per-order cap | 10% cashback; $200 eligible spend; $12 cap | Calculated $20, capped at $12 credit |
| Minimum eligible spend | 5% cashback; $80 minimum; $60 eligible spend | No cashback because eligible spend is below $80 |
| Fixed reward | Fixed $5 reward; $80 minimum; $100 eligible spend | $5 credit, rather than a percentage of the order |
| Selected products | $100 order subtotal, of which $40 is eligible; 5%; tax and shipping excluded | $40 × 5% = $2 credit |
Product and collection settings determine which items contribute to eligible spend. With a product filter, a large cart can still miss the minimum if too little of it qualifies. When enabled, tax and shipping are included proportionally to eligible items. Cashback is rounded to two decimal places.
Use the cashback calculator to explore percentage rewards and redemption scenarios. Its uncapped percentage model does not replace the fixed-reward, minimum-spend or cap settings in your actual benefit.
Which orders earn cashback?
Cashback is a membership benefit, not an automatic reward for every shopper. The order must belong to an existing active member whose tier has Cashback enabled, and meet your configured earning rules.
On smaller screens, scroll to see every column.
| Order or customer | What to expect |
|---|---|
| Active member, eligible merchandise | Percentage or fixed cashback applies after the order is processed, subject to the minimum, cap and selected products. |
| Non-member or inactive member | No cashback through this membership benefit. |
| Order paid partly or fully with native store credit | No new cashback on that order, including the amount paid using another payment method. |
| Order containing a membership purchase | Uses the membership purchase flow rather than ordinary-order cashback. Do not advertise cashback on merchandise in that same cart. |
| Recurring subscription billing order | Skipped by this cashback order flow. Consider fee-to-store-credit for eligible membership payments. |
Credit becomes available after order processing; it cannot reduce the purchase that earned it. Do not promise an exact delivery time or assume a pending, manual-payment or unusual order workflow behaves like your standard checkout. Test the payment methods you actually accept.
For example, if a member pays $10 native credit plus $90 by card, this order earns no cashback. Earning exclusions and product filters do not create equivalent restrictions on where already-issued native credit can be spent.
Native store credit or a legacy discount code?
Shopify customer accounts: enable Store credit, then have the member sign in to view the balance and apply it to a later purchase. Native credit is a payment method, not cash paid to the customer’s bank.
Legacy customer accounts: Memberply delivers a discount code in the member portal. Test its checkout eligibility and discount combinations separately; it is not a native credit balance.
Shopify requires customer-account sign-in or Shop Pay for online native-credit redemption, with a balance matching the checkout currency. Test multi-currency earning and spending before advertising a fixed outcome. POS redemption has its own settings and staff permissions. Review Shopify’s store-credit requirements.
Refunds, cancellation and existing cashback credit
Treat the order refund, membership status and cashback reward as separate checks. The current refund update flow does not automatically claw back cashback already issued. Review the balance or code and decide whether a separate adjustment is needed under your offer terms, including when credit has already been spent.
Membership cancellation ends future earning when membership access ends under the tier’s policy. It does not automatically debit native store credit already issued. Existing native credit remains subject to its expiry, spending and separate balance adjustments. Test legacy codes separately rather than applying native-balance assumptions.
Changing the benefit’s expiry setting applies to new cashback grants; it does not rewrite an existing native grant. Explain earning exclusions and expiry alongside the reward percentage so customers know what to expect.
Set up cashback for a Shopify membership tier
In Memberply, open Benefits, find the tier and select Edit Benefits. Enable Cashback and open Edit. Choose the reward type and value, then configure the minimum eligible spend, per-order cap, tax and shipping treatment, and eligible products or collections. Leaving products and collections unselected makes all products and collections eligible under those settings.
Choose a validity period or No Expiry, write a benefit description that explains the offer and save it. For example: “Earn 5% back as store credit on eligible products, up to $10 per order. Credit is valid for 90 days.” Use those terms only if they match your configuration.
Use Shopify customer accounts and enable native store credit. Members sign in to view their balance and use available credit at checkout where eligible. Review Shopify’s store-credit requirements and the Memberply cashback setup guide for the current setup details.
Before promoting the benefit, test an eligible member order, an order below the minimum and an order containing excluded products. Verify the resulting credit and expiry. Also check how refunds, cancellations, other discounts and your return policy affect the offer before promising a particular outcome.
Plan for cashback costs instead of assuming protected margins
Cashback leaves the current order’s price unchanged by the cashback benefit itself, but creates future spending value. Caps limit the face value issued per order; they do not guarantee profitability. Include reward redemption, product costs, fulfilment, existing discounts and membership benefit costs in your model.
Illustratively, 100 qualifying orders with $100 eligible spend and 5% cashback issue $500 in credit. If 60% of that credit value is redeemed, customers use $300 toward later purchases. That is a planning scenario, not a predicted redemption rate or a complete profit calculation. Budget for higher redemption too.
Measure credit issued and redeemed, repeat purchases and contribution after costs. Where practical, compare similar eligible customers with and without a promotional change. A later order is not automatically an extra order caused by cashback.
For a broader reward system, compare Shopify store credit, member discounts and reward points. Keep the offer focused on value your members are likely to use.
Part of the full offer
Cashback works best with benefits customers can use immediately
Cashback creates future value. Pair it with immediate benefits so customers have reasons to join now and keep returning later.
Member discounts
Use instant savings alongside cashback to make the offer easier to understand.
Reward points
Compare cashback with points when deciding how members should earn future value.
Member portal
Help members see available value and benefits inside their account.
All features and benefits
Compare features, benefits and growth tools on the combined Features page.
Merchant proof
Merchants use Memberply to launch practical membership programs
Real reviews point to the same conversion concerns: clear value, native store features, sensible pricing and responsive support.
"The app is great and does exactly what i need it to. It is well priced and Doug is so great."
Olverum Official Store
United Kingdom
"Works with Shopify's native store credit and checkout. Their pricing is fair, and their support is legendary."
Puzzery
Canada
"Our store is based in Argentina so we don't have access to Shopify Payments... Memberply solved it."
Elemental Outfit
Argentina
Cashback app pricing and reward costs
Memberply Growth is US$49/month, with unlimited members, a 14-day app trial and no Memberply transaction fee. View the current App Store listing. The merchant app subscription is separate from any membership fee you charge customers.
Budget reward redemption, Shopify and payment fees, fulfilment and other member perks as well as the app fee. Shopify lists transaction fees on credit-paid amounts for stores created on or after May 12, 2025; check its current rules for your store.
Use the paid membership launch guide to plan the offer and the loyalty program cost guide to budget beyond the subscription price.
What to test during the 14-day app trial
On smaller screens, scroll to see every column.
| Test | Confirm before launch |
|---|---|
| Eligible member order | The chosen percentage or fixed reward produces the expected credit after processing. |
| Minimum and cap | Eligible spend below the minimum earns nothing; a large order respects the per-order cap. |
| Mixed-product order | Only selected products or collections contribute, with the configured tax and shipping treatment. |
| Credit-funded order | Using native store credit prevents new cashback on the whole order. |
| Account and currency | The native balance or legacy code is visible and usable in the intended account and checkout experience. |
| Refund and cancellation | Review previously issued rewards separately and verify when future earning stops. |
Shopify cashback rewards questions
Does Memberply cashback pay cash into a customer’s bank account?
No. Memberply cashback is issued as store credit for the same Shopify store. It is not a cash withdrawal or a refund to the original payment card.
Can cashback be a percentage or a fixed amount?
Yes. Choose a percentage of eligible spend or a fixed reward. The configured membership eligibility, minimum spend and per-order cap still apply.
Does the minimum apply to the whole cart?
Memberply checks the calculated eligible spend. Product and collection filters can exclude part of the cart, and tax and shipping settings affect the calculation. An order can therefore exceed the minimum in total but still have insufficient eligible spend.
Can cashback store credit expire?
Yes. Choose a validity period in days, months or years, or select No Expiry. For Shopify customer accounts, the expiry applies to the native store-credit grant.
How do members use cashback credit?
Shopify customer accounts receive native store credit. Members sign in to view and redeem it at eligible checkout. Legacy accounts receive a discount code in the member portal; test its eligibility and combinations separately.
Does cashback guarantee higher profit or more repeat orders?
No. Cashback creates a future reward cost. Measure redemption, additional purchases and contribution after product, fulfilment and benefit costs rather than assuming every return purchase is caused by cashback.
Is this Shopify Balance cashback?
No. This is a customer membership benefit that issues store credit after eligible purchases. Shopify Balance and Shopify Credit cashback relate to separate merchant business-spending programs.
Do members earn cashback when they spend store credit?
No. An order paid partly or fully using native Shopify store credit earns no new cashback, including on any remaining amount paid another way.
Does refunding an order automatically remove its cashback?
The current refund flow does not automatically claw back cashback already issued. Review the reward balance or code separately and make any appropriate adjustment under your offer terms.
How much does the Memberply cashback app cost?
Memberply Growth costs US$49/month with unlimited members, a 14-day app trial and no Memberply transaction fee. Shopify fees, payment processing and reward costs are separate.
Give members credit worth returning for
Test your cashback offer with a 14-day app trial.