Reward members as their spend increases
Create spend thresholds that unlock bigger automatic discounts or higher-tier benefits, giving members a clear reason to keep buying from your store.
Spend
Thresholds
Auto
Discounts
Tier
Upgrades
Built for higher member lifetime value.
Reward the highest spend tier a logged-in member has reached.
Why spend tiers convert
Give members a visible reason to place the next order with you
A flat discount can help customers join. Spend tiers help them stay engaged after they join. When members know that higher annual spend unlocks a stronger discount or better benefits, every repeat order moves them closer to something valuable.
Increase repeat purchase motivation
Turn member spend into progress, so customers have a practical reason to come back instead of shopping around.
Reward your best customers
Give higher-value members stronger savings or access to better membership benefits.
Create a VIP progression path
Use bronze, silver, gold or custom spend tiers to make your membership feel more like a status program.
Make membership value compound
Customers see that joining is not a one-time perk; their ongoing purchases can unlock more value.
Spend rewards
See how spend-based tiers make progression clear
The spend-tiered view helps merchants explain why higher-value customers get stronger rewards, while giving members a clear reason to keep buying through the membership.
How it works
Set spend thresholds and choose what each tier unlocks
Memberply tracks member spend across products over the calendar year. When a member is logged in, their checkout discount is applied automatically based on the highest spend tier they have reached.
For each spend tier, you can configure a percentage discount, a fixed-amount discount, an optional minimum purchase amount, or a membership tier benefit upgrade.
See member discountsDefine annual spend thresholds
Create tiers such as $250, $500 and $1,000 so members can understand what they are working toward.
Choose the spend basis
Control whether tax and shipping are included in the member's spend total.
Apply the highest earned discount
Logged-in active members receive the discount for the highest spend tier they have reached.
Add minimum order rules
Use an optional minimum purchase amount when you want the discount to support healthier order economics.
Discounts or upgrades
Reward spend with savings, better benefits, or both across your program
Some merchants want a straightforward spend-more-save-more offer. Others want high spenders to receive access to a better membership tier's benefits without changing their billing. Spend tiers can support both strategies.
Bigger automatic discounts
Example: members unlock 5% off at $250 spend, 10% off at $500 spend and 15% off at $1,000 spend.
Fixed amount rewards
Use fixed-amount discounts when a currency-based reward is clearer for your customers or margins.
Membership tier benefit upgrades
Let a member gain access to another tier's benefits after reaching a spend threshold, while continuing to be billed on their current tier.
Clear next-tier messaging
Use the offer in your landing page, member portal and email messaging so members know why their next order matters.
Offer ideas
Use spend tiers when customers already buy repeatedly
Spend tiered discounts are strongest for stores where customers have a reason to place multiple orders across the year. The benefit should feel achievable, valuable and easy to explain.
VIP annual spend clubs
Create a VIP ladder for customers who buy throughout the year and deserve stronger member pricing.
Replenishment categories
Use spend tiers for beauty, wellness, supplements, food, pet, apparel and other repeat-purchase stores.
Higher-tier benefit access
Let top spenders unlock better perks such as exclusive products, store credit, shipping or content access.
Basket-building goals
Pair spend tiers with minimum purchase amounts when you want the reward to encourage healthier order values.
Retention campaigns
Remind members how close they are to the next spend tier before seasonal launches or important sales periods.
Paid loyalty programs
Make the membership feel like an ongoing program, not just a one-time discount at signup.
Part of the full offer
Spend tiers work best when members can see the full value of staying active
For conversion, explain the first reward clearly. For retention, connect spend tiers with the rest of your membership program so members understand what they can unlock next.
Membership tiers
Create the membership structure that your spend tier rewards can connect to.
Member portal
Give members a place to understand their active benefits and membership value.
Reward points
Combine spend tiers with points when you want a richer loyalty-style membership.
All features and benefits
Compare features, benefits and growth tools on the combined Features page.
Merchant proof
Merchants use Memberply to launch practical membership programs
Real reviews point to the same conversion concerns: clear value, native store features, sensible pricing and responsive support.
"The app is great and does exactly what i need it to. It is well priced and Doug is so great."
Olverum Official Store
United Kingdom
"Works with Shopify's native store credit and checkout. Their pricing is fair, and their support is legendary."
Puzzery
Canada
"Our store is based in Argentina so we don't have access to Shopify Payments... Memberply solved it."
Elemental Outfit
Argentina
FAQ
Spend tiered discount questions
What are spend tiered discounts?
They reward members with larger discounts or tier benefit upgrades when they reach configured spend thresholds.
How is spend tracked?
Member spend is tracked over the calendar year, and you can choose whether tax and shipping are included.
Are discounts automatic?
Yes. When a member is logged in, the checkout discount is applied automatically based on their highest reached spend tier.
Can spend tiers upgrade benefits?
Yes. Members can gain access to another tier's benefits while continuing to be billed on their current tier.
Ready to reward your highest-spending members?
Install Memberply and create spend thresholds that make active members want to keep buying from your store.