Send member events to your systems
Trigger workflows in GHL, Zapier, Make, reporting tools, or a custom backend when important member activity happens.
Endpoint
Your URL
Events
Selectable
Replay
Delivery tools
Built for custom membership workflows.
Choose events, verify signatures, test delivery, and replay missed webhooks.
Why webhooks matter
A membership program often needs to talk to more than one tool
Merchants may want member events to update a CRM, start an automation, notify a team, write to a data warehouse, or trigger a custom backend process. Webhooks give technical merchants and agencies a flexible way to connect Memberply with the rest of the business.
Automate operations
Send member activity to tools that manage fulfilment, support, CRM tasks or internal alerts.
Connect automation tools
Use endpoints from tools like Zapier, Make, GHL or other workflow platforms.
Support custom builds
Send events to a backend controlled by your developer or agency.
Improve reporting
Capture key member events in reporting or data systems so membership activity is easier to measure.
How it works
Add an endpoint URL and choose which events to send
Memberply lets merchants add the external URL that should receive membership events, choose the event types to send, and use delivery tools to test, monitor and replay webhook requests.
See all integrationsEndpoint URL
Send events to a destination such as a Zapier hook, Make webhook, GHL endpoint, reporting system or custom app.
Selectable events
Choose the membership events your workflow needs instead of sending everything by default.
Signing secret
Verify the X-Memberply-Signature header on incoming requests.
Test and replay
Send a test webhook, review delivery history, track retry status and replay a delivery if an endpoint missed it.
Webhook workspace
See how webhooks are configured in Memberply
The webhook workspace is designed for practical setup: endpoint URL, event selection, signing secret, test webhook action and delivery history in one place.
Supported events
Send the member moments other systems need to know about
Clear event names are useful for technical buyers and SEO. They also help merchants understand whether the integration supports the workflows they have in mind.
member.activated
A customer becomes an active member.
member.cancelled
A member becomes inactive or loses membership access.
member.tier_changed
A member moves from one membership tier to another.
member.subscription_payment_failed
A subscription billing attempt fails.
member.points_balance_changed
A reward points balance changes.
Use cases
Turn membership events into action
Webhooks are most valuable when they move an important member event into the system where the next action happens.
CRM updates
Update contact records when a customer becomes an active member, changes tier or cancels.
Team notifications
Alert staff when a VIP joins, a payment fails or a member loses access.
Custom fulfilment
Trigger operational steps for welcome packs, access provisioning or external benefit systems.
Data and reporting
Send membership lifecycle events to reporting systems so recurring revenue activity can be tracked.
Best-fit merchants
Use webhooks when your membership workflow extends beyond Memberply
This page does need more content because the buyer is likely technical or operational. They need to know which events exist, how delivery is monitored and whether the integration can support their planned workflow.
Agencies and developers
Connect Memberply to custom systems without waiting for a one-off native integration.
Operational teams
Move member events into the systems where tasks, alerts and reporting already happen.
Advanced membership programs
Support programs where tier changes, failed payments or points updates need external follow-up.
Connected program
Part of a complete membership stack
Webhooks help Memberply fit into a merchant's existing operations, while the core product handles selling memberships, managing benefits and supporting members.
Membership tiers
Create the plans customers join
Build the tiers that trigger downstream webhook workflows.
Klaviyo
Use member data in marketing
Sync membership profile properties to Klaviyo for segmentation.
Member benefits
Give members a reason to stay
Offer discounts, store credit, points, access and retention perks.
Integrations
Connect the full membership stack
Use POS, Klaviyo, webhooks and account workflows together.
Merchant proof
Built for stores that want membership revenue without heavy setup
Trust helps technical features convert too. Reviews make the page feel less theoretical and give merchants more confidence to install the app.
"The app is great and does exactly what i need it to. It is well priced and Doug is so great."
Olverum Official Store
United Kingdom
"Works with Shopify's native store credit and checkout. Their pricing is fair, and their support is legendary."
Puzzery
Canada
"Our store is based in Argentina so we don't have access to Shopify Payments... Memberply solved it."
Elemental Outfit
Argentina
Webhooks FAQ
Questions merchants ask before connecting webhooks
Where can webhooks be sent?
Send events to an external endpoint URL, including automation platforms like Zapier, Make or GHL, reporting systems or a custom backend.
Can I choose which events to send?
Yes. Memberply lets merchants choose the membership event types that should be delivered.
How are requests verified?
Use the signing secret to verify the X-Memberply-Signature header on incoming webhook requests.
What happens if delivery fails?
The delivery history shows retry status, response information and replay controls if an endpoint missed a delivery.
Ready to connect membership events to your workflow?
Install Memberply and start with a 14-day free trial.