Average order value calculator
Calculate your average order value (AOV) from sales and order count. Then compare revenue at your current and target AOV, using the same number of orders.
Calculate average order valueYour sales and orders
Amounts are in USD. Choose one period, such as last month, and use that period throughout. Defaults are fictional examples. No signup or store connection required.
Current versus target AOV
| Metric | Current | Target scenario |
|---|---|---|
| Average order value | Calculating… | Calculating… |
| Orders in the period | Calculating… | Calculating… |
| Revenue for the period | Calculating… | Calculating… |
Revenue difference for the period
Calculating…
Revenue uses the sales definition you entered. Order volume stays fixed. This is not a profit estimate and does not account for changes in conversion, discounts or costs.
Average order value formula
Average order value = sales ÷ number of orders. Use sales and orders from the same period, customer group and currency. AOV describes the average order, not how much each customer spends over their lifetime.
- Target revenue = target AOV × current order count.
- Revenue difference = target revenue − current sales.
- AOV change (%) = (target AOV − current AOV) ÷ current AOV × 100.
The calculator uses unrounded values for calculations and displays money to two decimal places. When current AOV is zero, it shows the monetary difference but no percentage change.
Worked AOV example
A fictional Shopify store records $150,000 in sales across 2,000 orders in a month. Its average order value is $150,000 ÷ 2,000 = $75.
At a target AOV of $85 and the same 2,000 orders, revenue would be $170,000. That is $20,000 more for the month, with a 13.33% increase in AOV. If order volume falls or benefit costs rise, the actual outcome can be different. These figures illustrate the calculation and are not expected merchant results.
Which Shopify sales figures should you use?
Shopify’s sales reports documentation defines AOV using gross sales minus discounts, excluding post-order adjustments, divided by orders. Match that basis when comparing this calculator with Shopify’s reported AOV. Total sales including tax and shipping is a different numerator.
For a separate returns-adjusted analysis, use a consistent sales definition and matching order group, and label it accordingly. Avoid combining refunds from older orders with an unrelated set of new orders. Keep your date range, currency and filters consistent when comparing periods.
How to use an AOV target
Choose a realistic target from your own order history. Segment by product category or customer group before assuming every shopper can build a larger basket. Test a useful bundle, relevant product recommendation or shipping benefit, then review order count, conversion and contribution alongside AOV.
Use the free shipping threshold calculator to explore shipping-benefit costs. The customer lifetime value calculator adds purchase frequency, lifespan and contribution assumptions. For rewards, compare incremental contribution and costs with the loyalty program ROI calculator.
Memberply helps Shopify merchants configure membership benefits such as discounts, store credit and exclusive access. Explore the VIP loyalty guide when planning a member offer. No calculator can establish that a benefit will cause higher spending.
Explore Memberply on ShopifyAverage order value questions
How do you calculate average order value?
Divide sales by the number of orders for the same period and customer group. For example, $150,000 in sales across 2,000 orders gives an average order value of $75.
What sales figure should I enter for Shopify AOV?
To align with Shopify’s sales-report AOV definition, use gross sales minus discounts, excluding post-order adjustments, with the matching order count. Do not use total sales including tax and shipping. Check that report dates, filters and currency match.
Should I subtract returns when calculating AOV?
Shopify’s sales-report AOV excludes post-order adjustments. You can calculate a separate returns-adjusted average using a consistent sales and order basis, but label it clearly and do not expect it to match Shopify’s reported AOV.
What is a good average order value?
There is no single useful target for every store. Product prices, category, currency, customer mix and sales channel affect AOV. Compare similar periods and customer groups in your own store, alongside margin and conversion rate.
Does a higher AOV mean higher profit?
No. Discounts, shipping subsidies, product costs and changes in conversion or order volume can offset the extra sales. This calculator estimates revenue at a fixed order count and does not calculate profit.
What happens if I have zero orders?
AOV is undefined when the order count is zero. Enter at least one order to calculate it. Zero sales with a positive order count gives an AOV of zero; a percentage change from zero is undefined.
How is AOV different from customer lifetime value?
AOV measures sales per order. Customer lifetime value considers purchases across a customer’s relationship with your store. A higher order value can affect lifetime value, but purchase frequency, retention and costs also matter.
Compare customer value with the cost of finding new buyers. The customer acquisition cost calculator includes acquisition costs beyond ads and optional contribution comparisons.
Explore how much advertising an order can support with the break-even ROAS calculator, including variable costs and an optional contribution target.