Create membership tiers for every kind of customer
Create paid, annual, one-time and free membership tiers, then connect each tier to the right mix of rewards and perks.
Multiple tiers, one Shopify membership app.
Build monthly, annual, one-time and free plans.
Why membership tiers matter for recurring revenue
A strong Shopify membership program usually needs more than one offer. Tiers let you serve different customer segments, test pricing, and give shoppers a clear path from free membership to paid VIP access. For best-customer programs, read the VIP loyalty program guide. For the first experience after joining, see the membership onboarding strategy guide.
Free tier
Start with low friction
Let shoppers join, earn points and discover member perks before they commit to a paid tier.
Monthly tier
Build recurring revenue
Sell a monthly membership with ongoing benefits like recurring credit, free shipping or discounts.
Annual tier
Reward commitment
Offer better value or higher perks to customers willing to commit for a full year.
One-time pass
Sell fixed access
Create seasonal passes, VIP launch access, event access or limited-time membership programs.
Tier setup
See the membership tier setup at a glance
The tier workspace helps merchants compare the core parts of each offer, including the membership price, billing setup, benefits and the role each tier plays in the program.
Choose how customers pay for membership
Memberply supports the common Shopify membership models merchants ask for, from free tiers to recurring plans and one-time access.
Free
No upfront payment
Useful for loyalty members, points programs, basic perks and upgrade paths into paid tiers.
Monthly
Recurring monthly revenue
Best when members receive ongoing monthly value such as store credit, discounts or free shipping.
Yearly
Annual commitment
Good for customers who want better value upfront and merchants who want more predictable annual revenue.
Monthly + yearly
Let customers choose
Offer a flexible monthly option and a better-value yearly option on the same membership tier.
One-time payment
Fixed membership access
Useful for seasonal passes, launch access, event programs or stores using gateways that do not support subscriptions.
Optional joining fee
Charge once when members join
Add a one-time joining fee on top of the membership cost for onboarding value, founder access or VIP setup.
Using a payment gateway that does not support Shopify subscriptions?
Some merchants use gateways such as PayTR, Razorpay, Mercado Pago or Swedish Klarna, where Shopify cannot process recurring subscription charges. Memberply can still help you create a subscription-like membership experience.
Install on Shopify1
Create a one-time annual tier
Set up a one-time payment membership tier priced like a year of membership.
2
Expire benefits after a year
Use benefit expiry so members receive access for 12 months after purchase.
3
Offer an early renewal incentive
Add a renewal discount, such as 10% off or a fixed amount off, to encourage members to renew.
4
Send renewal reminder emails
Members receive emails that send them back to checkout with the renewal discount already applied.
Membership tier ideas merchants can adapt
The best tiers are easy to understand. Start with a clear customer promise, then attach benefits that make joining feel worthwhile.
Explore membership benefitsRewards Insider
A free tier with points, basic member discounts and emails that explain the paid VIP benefits.
Good for: building an upgrade path.
VIP Club
A monthly paid tier with recurring store credit, free shipping and product-page membership upsells.
Good for: predictable monthly revenue.
Annual Plus
A yearly tier with higher-value credit, exclusive access and better perks for committed customers.
Good for: higher upfront commitment.
Launch Pass
A one-time membership for seasonal access, early drops, events or limited member-only campaigns.
Good for: fixed campaigns and launches.
How to choose the right membership tiers
Most stores should start simple. Launch one paid tier with one strong benefit, then add free, annual or one-time tiers when they support a clear customer journey.
Use free tiers for audience building
A free tier is useful when you want customers to join, earn points and see upgrade prompts before paying.
Use monthly tiers for repeat value
Monthly tiers work best when customers buy regularly and can immediately understand the recurring benefit.
Use annual tiers for your best customers
Annual tiers can reward loyal customers with better savings, higher credit or exclusive access.
Attach different benefits to each tier
Memberply lets you connect membership tiers to the perks that make sense for that audience.
Shopify store credit
Signup credit, monthly credit drops, birthday credit and fee-to-credit benefits.
Free shipping
Make shipping savings part of your monthly or annual membership value.
Member discounts
Give each tier different discounts based on customer value or commitment.
Reward points
Let free and paid members earn points and redeem them for future value.
Exclusive access
Reserve collections, products, content or events for selected membership tiers.
Member portal
Let customers see their membership, points, benefits and store credit in one place.
Merchant proof
Built for real Shopify stores
Merchants use Memberply for native Shopify fit, fair pricing and hands-on support.
"The app is great and does exactly what i need it to. It is well priced and Doug is so great."
Olverum Official Store
United Kingdom
"Works with Shopify's native store credit and checkout. Their pricing is fair, and their support is legendary."
Puzzery
Canada
"Our store is based in Argentina so we don't have access to Shopify Payments... Memberply solved it."
Elemental Outfit
Argentina
Questions merchants ask about Shopify membership tiers
Clear answers before you install Memberply and start building your first tier.
Can I create free and paid Shopify membership tiers?
Yes. Memberply lets Shopify merchants create free, monthly, annual and one-time membership tiers.
Can each membership tier have different benefits?
Yes. Each tier can have its own benefits, such as store credit, discounts, free shipping, reward points, cashback or exclusive access.
Can I offer monthly and annual memberships?
Yes. Memberply supports monthly and annual paid memberships, along with one-time and free membership tiers.
Do membership tiers work with Shopify checkout?
Yes. Memberply is built for Shopify, so merchants can sell membership tiers through Shopify and connect them to customer accounts and benefits.
Can membership tiers include Shopify store credit?
Yes. Membership tiers can include Shopify store credit benefits such as signup credit, recurring credit drops, birthday credit and points-to-credit rewards.
Ready to build this into your Shopify store?
Install Memberply and start with a 14-day free trial.