Sync member data to Klaviyo
Keep Klaviyo profiles updated with member status and tier properties so you can build more relevant segments, campaigns and flows.
Status
Active or inactive
Tier
Profile property
Segments
In Klaviyo
Built for membership-aware marketing.
Update profile properties without changing marketing consent.
Why Klaviyo matters
Membership data makes lifecycle marketing more relevant
A membership program creates different customer groups: active members, specific tiers, cancelling members, inactive members and shoppers who have not joined yet. Sending the same message to all of them leaves revenue and retention opportunities on the table.
Segment active members
Use member status to speak to active members differently from non-members or inactive members.
Message by tier
Use the active tier name to tailor campaigns for VIP members, paid tiers or free community tiers.
Win back inactive members
Build segments around inactive or cancelled members and give them a clear reason to rejoin.
Promote the right benefit
Send campaigns that match what each membership tier actually receives.
How it works
Connect Klaviyo once, then keep profiles in sync
Add a Klaviyo private API key with profiles:write access. Memberply updates profile properties when customers join a tier, move tiers, schedule cancellation, or become inactive.
Memberply updates profile properties only. It does not change a customer's marketing consent.
See all integrationsAdd the private key
Use a Klaviyo private API key with the profile write permission needed for profile property updates.
Sync member status
Send memberply_member_status as active or inactive based on the current membership state.
Sync tier context
Send the active membership tier name and membership product ID for segmentation and personalization.
Use it in Klaviyo
Build Klaviyo segments, campaigns and flows using Memberply profile properties.
Klaviyo example
See how membership context can support campaigns and flows
The integration gives Klaviyo profile data that can be used to group customers by member status, membership tier and cancellation state. That gives merchants a practical base for member-only campaigns, tier-specific offers and win-back messaging.
What you can build
Turn membership state into better email targeting
Klaviyo is strongest when customer data reflects what people can actually access. Memberply gives merchants the membership properties needed to make email targeting more specific. Use those segments inside a broader membership onboarding strategy, member engagement strategy and membership renewal strategy.
Active member campaigns
Send member-only product drops, store credit reminders, exclusive events or benefit education to active members.
Tier-specific messaging
Personalize email content for different tiers so the offer matches the member's plan.
Cancellation and inactive segments
Use cancellation and inactive timestamps to identify members who may need a reactivation message.
Non-member conversion
Exclude active members from join campaigns and focus membership promotion on customers who have not joined yet.
Synced properties
The profile properties Memberply sends to Klaviyo
Specific property names help merchants understand what will be available inside Klaviyo after the integration is connected.
memberply_member_status
Active or inactive, based on the customer's current membership state.
memberply_membership_tier_name
The active Memberply tier name for Klaviyo segments and email personalization.
memberply_membership_product_shopify_id
The product ID for the active membership tier, cleared when the customer becomes inactive.
memberply_membership_cancellation_scheduled_at
The scheduled cancellation date when a member cancels at the end of the billing period.
memberply_membership_cancelled_at
The timestamp Memberply marked the membership inactive.
Best-fit programs
Use Klaviyo when the membership needs ongoing communication
The integration is most useful when your program has different member states or tier-based experiences that should influence customer communication.
VIP and paid tiers
Send more relevant campaigns to customers based on their current paid tier.
Store credit programs
Promote credit-based benefits to active members who can use them.
Exclusive access programs
Announce member-only products, content, events or drops to the right audience.
Connected program
Part of a complete membership stack
Klaviyo is one piece of the conversion path. Memberply also gives merchants tools to sell the membership, manage benefits and keep members engaged after joining. Use it as part of a broader membership marketing strategy.
Membership tiers
Create the plans customers join
Build monthly, yearly, one-time or free membership tiers.
Member benefits
Give members a reason to stay
Offer discounts, store credit, rewards, exclusive access and more.
Landing page
Explain the value before signup
Create a clear membership page that helps customers understand why to join.
Member emails
Handle built-in member lifecycle emails
Manage welcome, renewal and member event emails inside Memberply.
Merchant proof
Built for stores that want membership revenue without heavy setup
Trust matters before a merchant installs an app. These reviews reinforce that Memberply is practical, supported and built around real membership use cases.
"The app is great and does exactly what i need it to. It is well priced and Doug is so great."
Olverum Official Store
United Kingdom
"Works with Shopify's native store credit and checkout. Their pricing is fair, and their support is legendary."
Puzzery
Canada
"Our store is based in Argentina so we don't have access to Shopify Payments... Memberply solved it."
Elemental Outfit
Argentina
Klaviyo FAQ
Questions merchants ask before connecting Klaviyo
What does Memberply sync?
Memberply syncs profile properties for member status, tier name, membership product ID, scheduled cancellation and inactive cancellation timestamps.
Does it change marketing consent?
No. Memberply updates profile properties without changing whether a customer has consented to marketing.
What permission is needed?
The integration uses a Klaviyo private API key with profiles:write access.
Can I segment by tier?
Yes. The active tier name is synced to Klaviyo profiles so merchants can build segments and personalize messages by tier.
Ready to make membership data useful in Klaviyo?
Install Memberply and start with a 14-day free trial.