Estimate ROI from a Shopify loyalty program
Model how repeat purchase lift, average order value, margin and reward costs affect loyalty program ROI.
Monthly revenue
$45,000
Baseline repeat customer revenue.
Repeat lift
15%
Expected increase from loyalty benefits.
Loyalty ROI
Incremental profit minus rewards
Use the estimate to decide which benefits can fund themselves.
Loyalty inputs
Enter current customer activity and expected loyalty lift to estimate incremental revenue, reward cost and ROI.
Estimated loyalty ROI
Loyalty program ROI forecast
Baseline revenue
Current monthly revenue from this repeat customer group.
Incremental revenue
Extra monthly revenue from expected loyalty lift.
Reward cost
Estimated cost of store credit, cashback, points or discounts.
Estimated net gain
Incremental gross profit after reward cost.
Turn loyalty ROI into recurring membership revenue with Memberply
Launch paid memberships with store credit, cashback, discounts, reward points, free shipping and exclusive access.
Loyalty strategy
How to use the loyalty program ROI calculator
Start with your current repeat customer revenue, then model a realistic lift from loyalty benefits and subtract reward costs.
Active repeat customers
The customer group you expect the loyalty program to influence each month.
Average order value
Use current AOV for repeat customers or members, not a blended storewide guess if those cohorts behave differently.
Repeat purchase lift
The expected increase in order frequency from loyalty benefits such as cashback, store credit, discounts or points.
Reward cost
The effective cost of rewards as a share of revenue. This can include store credit, cashback, discounts, free shipping or points.
Loyalty program ROI calculator FAQ
What is loyalty program ROI?
Loyalty program ROI compares the extra gross profit generated by repeat purchases with the cost of rewards such as store credit, cashback, discounts or points.
How do I calculate loyalty program ROI?
Estimate baseline revenue, apply the expected repeat purchase lift, calculate incremental gross profit, subtract reward cost, then compare net gain with reward cost.
Can Memberply help improve loyalty ROI?
Yes. Memberply helps Shopify merchants launch paid memberships with store credit, cashback, discounts, reward points, free shipping and exclusive access.