How Olverum runs a beauty membership program on Shopify
Olverum is a UK beauty and wellbeing brand using Memberply to run a Shopify membership that combines recurring value, store credit, discounts and member benefits.
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Olverum Official Store, United Kingdom
Store
Olverum Official Store
A UK Shopify store for a beauty and wellbeing brand.
Program
Monthly membership
A paid Shopify membership tier connected to ongoing benefits.
Use case
Store credit membership
Recurring credit and savings make the membership value easy to explain.
The challenge for beauty membership programs
For replenishable beauty and wellbeing products, a membership has to do more than apply a one-off discount. Customers need a clear reason to join, return and continue seeing value after the first order.
Olverum uses Memberply to package that value into a membership program that can be sold through Shopify and surfaced to customers as benefits they can understand.
What Memberply powers for Olverum
Olverum's Memberply setup uses a monthly membership with benefits designed to make paid membership feel useful after joining.
Fee to store credit
Membership value can be returned as Shopify store credit, helping customers see the fee as future buying power.
Loyalty drops
Recurring credit drops create a practical reason for members to come back and shop again.
Member savings
Free shipping, member discounts and spend-based discounts can sit alongside store credit in one membership offer.
Why this works
Store credit is a strong fit for brands where customers naturally reorder. Instead of asking customers to remember a vague loyalty promise, the membership gives them a concrete reason to return to the same store.
Memberply also keeps the program close to Shopify checkout and customer accounts, so the membership can be managed inside the commerce flow rather than as a disconnected loyalty campaign.
Best fit pattern
- ✓Products customers may reorder over time
- ✓A membership fee that can be paired with store credit
- ✓Benefits that combine savings, convenience and exclusivity
Can beauty brands run a paid membership program on Shopify?
Yes. Beauty brands can use Memberply to sell a membership through Shopify and attach benefits such as store credit, loyalty drops, free shipping, member discounts and customer account benefits.
Why use store credit in a beauty membership program?
Store credit gives customers a concrete reason to return when products are replenishable. It can make the membership feel like future buying power rather than only another fee.
Build a store credit membership on Shopify
Use Memberply to create paid tiers, issue store credit and give members a clear reason to come back.