Estimate revenue from a paid membership program
Calculate monthly revenue, annual revenue and net estimated value after store credit, member benefits and churn.
Monthly revenue
$4,950
100 members paying $49.50 per month.
Benefit cost
$1,500
Store credit, discounts, shipping or other perks.
Estimated net value
$3,450 / month
A practical view of the paid membership value after benefit costs.
Membership inputs
Enter your expected monthly membership economics. You can use conservative estimates and refine them after launch.
Estimated membership value
Paid membership revenue forecast
Monthly revenue
Before store credit and benefit costs.
Annual run-rate revenue
Monthly revenue multiplied by 12.
Monthly net value
After store credit and benefit costs.
Churn-adjusted annual net
Estimated net value if churn reduces the member base each month.
Launch a paid membership program with Memberply
Sell memberships on Shopify and attach benefits like store credit, member discounts, free shipping, reward points, exclusive access and customer account experiences.
Pricing strategy
How to use the membership pricing calculator
Start with the price customers pay, then subtract the cost of the benefits they receive. For many Shopify stores, the strongest paid membership programs combine recurring revenue with benefits that also encourage members to buy again.
Monthly fee
The amount a member pays each month. Annual programs can be estimated by dividing the annual fee by 12.
Expected members
Use the number of active members you expect after launch, or run several scenarios with conservative and optimistic assumptions.
Store credit cost
Include monthly credit drops, signup credit, cashback or any other store credit benefit you plan to provide.
Other benefit cost
Include expected costs for free shipping, discounts, events, partner perks, content, products or reward points.
Membership pricing calculator FAQ
What is a good price for a paid membership program?
A good price depends on the value of the benefits, your margins and how often customers buy. The membership fee should be high enough to cover expected benefit costs while still feeling valuable to members.
Should store credit count as a membership cost?
Yes. Store credit is a member benefit, so include the expected monthly credit cost per member. You can also model it as a retention investment because store credit gives members a reason to return and spend.
How does churn affect membership revenue?
Churn reduces the active member count over time. This calculator shows a churn-adjusted annual net estimate by reducing the member base each month using your monthly churn assumption.